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This site ivyandjoe.com.au has the following in the site, "Design the perfect colour for your hair." We noticed that the webpage also stated " From classic blondes through to vivid rainbows - add some colour to your life today." It also stated " Specialising in high-fashion colours and edgy cuts our guests experience that you dont just stand out from the crowd; you make them your audience. Drawing from traditional techniques with a modern flair our stylists have a relentless passion for the evolution of their designs. Welcome to Ivy and Joe. Step into the hair studio. Create your epic look today. Fresh cuts that look good." The header had Bendigo as the highest ranking keyword. It was followed by Hair dresser, Hair Salon, and Hair which isn't as ranked as highly as Bendigo. The next words the site used was Ivy and Joe. Central Victoria was also included but will not be understood by web engines.